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Besides the basic needs (oxygen, water, food, shelter), humans feed on stories (shared intersubjective realities). This is the real currency of personal identity, meaning making, social exchanges, collaborative work, friendship, love, etc... Unfortunately, in western capitalistic societies the merchants have managed to convince us that stories must be told using material (and now also digital) goods and services. We think that we need "stuff" to support all our "stories" (advertisement, presents, status objects, frenetic tourism, ...). The only hope for the planet is that we try to re-learn how we can build our identities, autobiographies, and social bonds without "stuff" as their main support - with crazy material extraction, consumption, waste, and pollution as collateral damage