Pride stockings, reloaded (see description)

More about Pride stockings, reloaded (see description)

After we introduced the rainbow stockings in ad campaigns and live in the shop, the skeptical marketing guys were completely surprised by the welcoming and encouraging feedback from our customers.

Then we decided in the team to ask them to go one step further and add a quite personal confession. Again, they came up with a bunch of doubts, but in the end, we finally convinced them...

Of course, in contrast to the rainbow stockings, not everyone would recognize at all that these stocking carry a message, even a confession. But we were quite sure that there are some people in our town who needed exactly this message and would be really empowered by our public confession.

So here is our favorite team photo from the upcoming campaign...
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Five young women in shiny black latex crop tops and shorts are posing in a supermarket aisle. Three women stand in the back, and two women sit on the floor in front. They all wear colorful striped thigh-high socks in shades of orange, white, and pink, and black boots. The woman on the far left has blonde hair tied in a high ponytail. The woman in the middle of the back row has dark brown hair also in a high ponytail. The woman on the right in the back has short blonde hair. The woman on the left in the front row has dark brown hair, and the woman on the right in the front row has red hair styled in a bun. The supermarket features long refrigerated display cases filled with packaged goods, and a large sign above the women that reads "Wir ♥ Lebensmittel" with a yellow heart. There are also signs in the background with German words like "Aktion %" and "Qualität".