The Niffler

More about The Niffler

The title is from a kleptomaniac critter in 'Fantastic Beasts and Where to Find Them', which is part of the Harry Potter Wizarding World.

There is in reality, such a thing as the Magpie Syndrome, or more commonly called the Shiny Object Syndrome (SOS), "which is a pop-cultural, psychological concept where people focus on a new and fashionable idea, regardless of how valuable or helpful it may ultimately be" [Wikipedia]. Think social media, especially Tiktok and Twitter.

But business management warns against this tendency to be easily distracted by new, exciting opportunities or ideas, often at the expense of current projects, because of the investment needed to begin and complete projects.